Yes, YouTube.com has become a place to release restricted sources in Korea. A few days ago, a representative of the Korean Presidential residence (The Blue House) made an announcement about the sudden issues in Korea. But it came out with some serious movie clips including media discussions before and after the official announcement through one of news media channels in Korea.
Of course, it's been released in a number of portal sites that include the above media channel, though suddenly all the clips disappeared about an hour later. You should know or guess what was been done here.
Well, just a few hours later, I found heaps of clips from YouTube.com which the Government may have been trying to hide from the public. It seems even that YouTube.com has started a service in Korea with a Korean version, but it is still hard to control or make changes from here through Google Korea. This can be a great benefit for some of people who like to speak out freely, though this could result in unwanted videos released by others. This can be depend on each person's taste.
Now, YouTube.com's CTO Steve Chen visited Korea two days ago. He had a great time with the media who wanted to get in touch with him for his successful story with YouTube.com. I will attach his interview clips later in this post.
He mentioned about the new services that his team was currently working on, which is YouTube.com connectivity with mobile phones. Yes, this service already exists via Apple's iPhone, but nowhere else. It seems this service will take few years to be launched in Korea. Why? Some of you should know that Korea has three top mobile phone service providers and they control the market and manufacturers. They are very strict regarding most of the features that may relate to their current cash cow services. Mobile connectivity service to YouTube.com would require Internet access via mobile phones and the network should be fast enough to upload video clips. Korea has a great network for uploading those files, but the cost is high enough to make one pass on those services, too.
Most smart phones have the ability to connect to the Internet via the Wi-Fi feature, but I can count the mobile phones with Wi-Fi features included in one hand, which means less than five such modesl are available here in Korea now. Just GREAT!!! Hey, guys (service providers), see what you've done here?
However, I'm sure that if Google can make a deal with any of those three, things might change. Though I'm not sure if that will result in huge changes at this stage. Usually, mobile phone movie clips are very creepy and dark, in my experience, even if I've used advanced models most of times.
I think YouTube.com needs to think about about solutions on how to succeed in the Korean market or international markets and generate profits like Google's AdSense.
1. Expand search engines based on Google's great translate technology.
Google has good technology with its translation services, but in my experience, long sentences generate stupid outputs. But wordings are fine enough to believe. YouTube launched the Korean version here. At the moment it's just a Korean version of YouTube.com. This isn't what we expect from YouTube.com.
YouTube.com's advantage is unlimited content that it is carrying worldwide. This content should be easy enough to share or search for.
English words will not search Korean-titled clips, and vice versa. But if YouTube adds tags of clips, it will be easy to translate to English or Korean via its technology. If this can be done, users will find it great enough to search all the content saved on YouTube.com's server.
2. Video clip and download ability
Do you know about stage6.com? It's a video-sharing site that was launched by DivX, but recently stopped its services. DivX has great technology to generate HD-quality video clips in a low file size, and this technology is being used by stage6.com with great video quality and download ability. I often visit this site and have downloaded great HD clips for my PMPs. Welll, it didn't succeed with its services, but I'm sure it has some advantages that YouTube.com doesn't have. YouTube.com has been in the market for three years and Internet broadband speed has been greatly improved, but its quality hasn't improved very much.
YouTube can differentiate the clip quality by the user's broadband speed, too, by manually selection or automatically matching by recognition technology. One of the local sites has functions to choose clip sizes in 400 x 300, 500 x 375, 640 x 480. People uploaded most of clips because they like to share it with others, else they would protect it as private clips. There are plenty of software which users use to download those clips freely and easily. Clip size isn't big enough to make or burn DVD titles. It can be used for only iPod and PMP users. Chen mentioned that YouTube is discussing with number media to provide their sources to YouTube.com, but it will not be a payable service, right? There aren't truly serious issues about the download here.
3. Make it to profitable services like AdSense.
Google is earning heaps of money through AdSense, and it's a great idea which is less annoying, in customers' point of view. Yes, it's not that pretty to check out the Ads but it also not afflict my eyes or monitor with full colors of banners.
Why was this AdSense technology not adapted for YouTube.com? It already has an algorithm to present the right side with similar category clips. I assume it has reasons for this since it is in the same company.
I think these ideas are also a good way to promote a product or do ads on YouTube.com.
Top-rated (today) or most-viewed (today) clips are great items to be used in advertisements. Most people, including myself, watch out those category clips after our personal favorites. Why? Because we are always curious about which are the top-rated or most-viewed items. These are the key clips that users are happy to watch a second time. Now, just inserting or adding an ad to a video clip is not a good idea. Users will not be happy with this.
I often faceg buffering issues with those top-rated or most-viewed clips even though I'm using one of fastest Internet accesses in Korea. So download the first few seconds, like 30 seconds of video clips, with a shoft ad. However, subtitles or graphs should include on the ad to show how many seconds has been downloaded, otherwise people will be angry and impatient.
YouTube may able to add sections of choice to watch 10-sec ads, or 20 or 30 seconds. It can depend on each user's taste or Internet speed. In my case, I wait 30 seconds which allows me to enjoy clips without any buffering.
Ah... story is too long now?I just like to share some of my ideas after reading Chen's interviews.
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