Google Analytics has introduced a data sharing policy which it says, will provide users with transparency, choice and improved product experience.
By sharing your analytics data with Google you are helping improve the products provided by the search engine. Users who opt to share their data with Google will have access to improved ad-specific services.
With Google Analytics Data Sharing you are able to share your data with Google and in return you are able to make use of benchmarking and have access to specific ads-related features such as Conversion Optimizer.
The Conversion Optimizer is an optional feature within AdWords which can automatically adjust your bids to maximize conversions at the minimum price. Currently, only users who opt to share their data with Google are eligible to use this feature.
To share your data, go to the Edit Account and Data Sharing Settings page within your account to opt in to sharing your data “With Google products only” or “Anonymously with Google products”.
If you select “do not share my Google Analytics data” in your Data Sharing Settings, you will not be able to use benchmarking or any of the other improved ad-specific features.
You can also choose to share your data anonymously. Google will remove all identifiable information about you and your website and then combine the data with hundreds of other anonymous sites in similar industries and then place this data in an aggregate form.
Google Analytics Data Sharing will not affect a customer’s existing account without express and explicit permission.
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